Style Guide

LOGOS
Logo Usage Info

Each logo download includes 3 file formats of the logo:

- JPEG - common raster format used on white backgrounds.
- PNG - raster format used when a transparent background is needed.
- PDF - vector format viewable by everyone.

PALETTE
BLUE

Primary
#006699

DARK BLUE

P-Dark
#003c6b

LIGHT BLUE

P-Light
#4e94ca

BLACK

#050505

GRAY

#e5e5e5

WHITE

#f5f5f5

Color Usage Tips

The primary color is the color displayed most frequently across the brand. To create contrast between elements, you can use the light or dark variants.

TYPOGRAPHY

Aa

Spartan - Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()_+

free font from Google Fonts

Aa

Spartan - Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()_+

free font from Google Fonts

Aa

Noto Serif KR - Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()_+

free font from Google Fonts

Font Usage Guidelines

Use the primary font, Spartan, for all body heading and body copy. Headings should be Extra Bold to Semi Bold. Body copy should be regular to Semi Bold. Ensure there is contrast between heading and body weight. When a heading requires more attention or a distinct feel, use our special font, Noto Serif Kannada.